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White River


This item is final sale and cannot be returned.



Named for Japan’s snowy White River Valley, this inviting new fragrance by Shoyeido brings a feeling of comfort and warmth.

Over 1,400 years ago, a large piece of fragrant driftwood washed ashore on the tiny Japanese island of Awaji. Realizing the uniqueness of the marvelous fragrance emanating from the wood, island locals presented it as a gift to the Empress Suiko. With this gift of precious agarwood began a new era of refinement of — and appreciation for — the enjoyment of fragrance.

In 1705, Rokubei Moritsune Hata opened the first Shoyeido store, in Kyoto, Japan. Twelve generations later, the Hata family continue to create an amazing array of fragrances.

Shoyeido’s blending process is an art form. Highly trained “masters” draw upon centuries-old secrets to create masterworks of fragrance. These artisans carefully process the quality, balance, and ratio of every hand-selected natural ingredient. The slightest variation in amount or quality of any component can dramatically influence the outcome. Only the finest raw materials are used. The results are remarkable, subtle scents that beckon us to engage in the practice of mon-koh, or “listening to incense.”

  • 20 Sticks
  • Includes round incense holder
  • Made in Kyoto, Japan

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Shaina Mote Shoyeido White River
Shaina Mote Shoyeido White River
Shaina Mote Shoyeido White River
Shaina Mote Shoyeido White River

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A Moment of Pause

In this unique and challenging time we are taking a pause - a moment to reflect on the people who make the existence of our company possible. Our staff, our suppliers, cutters and sewers, the stores that we work with, and you, the customer: we pause to share gratitude for all of the individuals that make our work both feasible and worthwhile.

We understand that this moment has challenged all of us to consider what is important to us, which is why the support you have shown us at this time has been especially valued. It is important to us that you feel cared for in return, and we therefore welcome any dialogue you’d like to share - questions about a specific part of our supply or production chain, why a particular design decision was made, or even thoughts about what you’d like to see from the brands you shop right now. At this moment of reflection, we think it’s imperative to keep the conversation going.

Our intention is to continue to create clothing that feels meaningful - items that are comfortable, practical and timeless, constructed for longevity and with care in mind towards each of the individuals that contributed to produce each piece.

We thank you for allowing us to continue in this mission.

With gratitude,