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White River


This item is final sale and cannot be returned.


Named for Japan’s snowy White River Valley, this inviting new fragrance by Shoyeido brings a feeling of comfort and warmth.

  • 20 Sticks
  • Includes round incense holder
  • Made in Kyoto, Japan

Over 1,400 years ago, a large piece of fragrant driftwood washed ashore on the tiny Japanese island of Awaji. Realizing the uniqueness of the marvelous fragrance emanating from the wood, island locals presented it as a gift to the Empress Suiko. With this gift of precious agarwood began a new era of refinement of — and appreciation for — the enjoyment of fragrance.

In 1705, Rokubei Moritsune Hata opened the first Shoyeido store, in Kyoto, Japan. Twelve generations later, the Hata family continue to create an amazing array of fragrances.

Shoyeido’s blending process is an art form. Highly trained “masters” draw upon centuries-old secrets to create masterworks of fragrance. These artisans carefully process the quality, balance, and ratio of every hand-selected natural ingredient. The slightest variation in amount or quality of any component can dramatically influence the outcome. Only the finest raw materials are used. The results are remarkable, subtle scents that beckon us to engage in the practice of mon-koh, or “listening to incense.”

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White River
White River
White River
White River

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